Search Engine Optimization (SEO) is the basic term for increasing your website’s visibility on search engine pages. This can cover a lot of things, including keyword search optimization, increased traffic and conversion rate, reduce one-click bounces, and so on.
Seeing how widespread internet is now in our life, successful SEO can drive the growth of a business. According to a SlingShot study, 97% of the US buyers prefer shopping online. 70% of these sales come from the top-ranked search result on Google.